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Lost on the Knobstone Trail: A Hiking Misadventure Prompts Marketing Insights

by Jenny Henderson | Sep 25, 2020
We were on the right track, after becoming hopelessly lost on the Knobstone Trail in Jackson-Washington State Forest. I estimated we had about a tablespoon of potable water left, and roughly three miles to go before we made it back to the car. My husband seemed fine. I was feeling the dehydration set in but decided to save the last bit of water for our intrepid companion, Martha the Bird Dog.
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How Digital Marketing Can Help Your Manufacturing Business in 2020

by Michelle McNally | Sep 9, 2020
Manufacturers with a global supply chain or customer base have been monitoring the novel coronavirus since it first emerged in Wuhan, China. As the virus reached the United States and new information emerged about how the virus spread, even manufacturers with an entirely domestic supply chain needed to shift operations for safety reasons.
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How to Use Your Product Information to Make New Content

by Michelle McNally | Jul 29, 2020
You know what makes your products or services unique, and how to describe them. Why not turn that knowledge into pieces of content? At BoxCrush, we created single-sheet documents that describe each of our services. Our sales team can use these to explain services to prospective clients, and we can also share them on social media, with an accompanying graphic.
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Case Studies: How to Repurpose Pieces for Standalone Content

by Michelle McNally | Jul 7, 2020
Creating engaging content is an ongoing process. Even if your core offering doesn’t change much, the way readers consume information is always evolving, and it’s important for your brand to serve content in the format readers prefer. If your readers include decision-makers and business owners, a case study is a great way to demonstrate the value of your product or service.
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Going Beyond the FAQ: How to Turn Questions into Content

by Michelle McNally | May 21, 2020
Creating fresh content for your website is an ongoing task that can sometimes feel like a chore. What else can you say about your company? What else do people want to know about your product or service? Chances are, you’ve already answered some of those questions on your website’s Frequently Asked Questions page.
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