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Why GDPR is Good for Email Marketers

by Jenny Henderson | Jul 31, 2018
The European Union's General Data Protection Regulation has caused unease among some digital marketers. But GDPR's rules could help marketers be more effective.
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Why Your Emails May Not Be Reaching Inboxes

by Jenny Henderson | Jul 23, 2018
The success of email marketing hinges on whether your subscribers are receiving and reading your messages. Learn about some of the common factors that impede deliverability.
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5 Rock Solid Reasons Not to Hire a Marketing Agency

by Dan Finney | Jun 20, 2018
There are plenty of reasons to hire a marketing agency, but in some cases it might make more sense to hire employees to fulfill marketing roles. Here are some reasons you might not want to hire a marketing agency.
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Get Stellar Email Marketing Automation with Drip Campaigns

by Michelle McNally | May 18, 2018
Simply put, a drip campaign is an email automation series designed to take your customer from a casual acquaintance to a bona fide fan. As part of a strategic engagement marketing program, a drip campaign builds brand ...
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Use Location-Based Marketing to Attract More Local Customers

by Dan Finney | Apr 26, 2018
Four out of five consumers use search engines to find local goods and services. So, how do you get to the top of the list?
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