Pay-Per-Click Dictionary: Terms to Know to Succeed at Google Ads
by
Michelle McNally
|
Apr 16, 2019
Whether you are just getting started in pay-per-click (PPC) advertising or are looking for a refresher, this PPC Dictionary is the ultimate resource for learning digital advertising and reporting terms.
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Secure Your Accounts and Save Your Business
by
Michelle McNally
|
Mar 2, 2019
Would you give the keys to your business to your agency and not have a set of keys for yourself? That is exactly what you are doing when you do not have control over your own digital accounts and passwords.
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How to Create Content (When You Don’t Have a Writer)
by
Jenny Henderson
|
Feb 26, 2019
A website needs quality content – and not just when the website launches. Fresh and updated content attracts the Google robots that scour the internet for relevant information. But how do you refresh your content when you don’t have a writer in-house? We’ve got some suggestions for you.
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Why GDPR is Good for Email Marketers
by
Jenny Henderson
|
Jul 31, 2018
The European Union's General Data Protection Regulation has caused unease among some digital marketers. But GDPR's rules could help marketers be more effective.
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Why Your Emails May Not Be Reaching Inboxes
by
Jenny Henderson
|
Jul 23, 2018
The success of email marketing hinges on whether your subscribers are receiving and reading your messages. Learn about some of the common factors that impede deliverability.
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