99% – that sounds like a lot, right? It is, if that’s your remaining cellphone battery life or your term paper grade. But if your website uptime is 99%, you might need to part ways with your web hosting service.

It’s no secret that Indianapolis companies want to rank well for popular search terms in their geographic area. Some local businesses add “Indianapolis,” and “near me” to their product and service descriptions, in an effort to outrank competitors. That’s a simple search engine optimization (SEO) strategy.

Ten years ago, around the time Instagram made its debut, BoxCrush hired me as a freelancer. In November 2010, I became the tenth employee – and the first marketing employee – on the payroll, and I’ve been a dedicated BoxCrusher ever since. A lot has happened since that first freelance assignment!

This has been an unusual and unpredictable year, and businesses of all sizes have had to change their operations in accordance with social distancing recommendations or state and local mandates. For nonprofit organizations whose revenue depends largely on fundraising events, this year has been especially challenging. Now’s the time for nonprofits to refocus and to put more energy into digital marketing.