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So You Want To Optimize Your Google Ads Campaigns (Tips For Beginners, Intermediates, and Experts!)

by Marie Lewis | Apr 26, 2022
Whether you’re a Google Ads newbie, or a seasoned pro seeking ideas for testing and optimizing elements of your campaign, we’ve got you covered. Here are some quick tips for increasing paid search clicks and conversions, optimizing your campaigns, and reducing your costs, no matter what your skill level happens to be.
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Bringing Accessibility to Healthcare Websites

by Michelle McNally | Feb 25, 2022
Learn how accessibility can take your healthcare website to the next level and show an awareness of user experience best practices.
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How Healthcare Marketing is Evolving

by Michelle McNally | Feb 22, 2022
Learn about the latest trends in healthcare marketing and how you can make your practice, clinics, or health network stand out from the rest.
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8 digital marketing trends to look for in 2022

by Marie Lewis | Dec 20, 2021
The pandemic has transformed the way we all shop and do business, so it’s not shocking that the digital marketing forecast for 2022 continues to reflect that reality. Our customers and clients are turning to the internet more than ever before, and they expect an online experience that’s effortless, authentic, personalized, unique, and secure. In order to fulfill those expectations, brands and companies should be relying on data-driven strategies designed to meet customers wherever they are. Here are eight digital marketing trends to look for in 2022, and our tips for executing them.
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6 ways we can use data to create better content

by Marie Lewis | Oct 8, 2021
Everyone tosses around terms like “data-driven” and “know your audience,” but what does that really mean, and how can we do it in a way that drives meaningful, measurable outcomes for business? As Progress notes, looking at data after the fact only accomplishes so much. Here are some ways we can create data-driven content in a way that drives results and generates even more of that juicy data.
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