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How Healthcare Marketing is Evolving
by
Michelle McNally
|
Feb 22, 2022
Learn about the latest trends in healthcare marketing and how you can make your practice, clinics, or health network stand out from the rest.
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8 digital marketing trends to look for in 2022
by
Marie Lewis
|
Dec 20, 2021
The pandemic has transformed the way we all shop and do business, so it’s not shocking that the digital marketing forecast for 2022 continues to reflect that reality. Our customers and clients are turning to the internet more than ever before, and they expect an online experience that’s effortless, authentic, personalized, unique, and secure. In order to fulfill those expectations, brands and companies should be relying on data-driven strategies designed to meet customers wherever they are. Here are eight digital marketing trends to look for in 2022, and our tips for executing them.
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6 ways we can use data to create better content
by
Marie Lewis
|
Oct 8, 2021
Everyone tosses around terms like “data-driven” and “know your audience,” but what does that really mean, and how can we do it in a way that drives meaningful, measurable outcomes for business? As Progress notes, looking at data after the fact only accomplishes so much. Here are some ways we can create data-driven content in a way that drives results and generates even more of that juicy data.
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Writing for the crickets: Why publish content nobody’s reading?
by
Marie Lewis
|
Aug 19, 2021
We all know publishing regular content helps drive traffic, build an audience, reinforce brand identity, and put a face to the logo. But it can feel like a low priority when you’ve got tasks like budgeting, strategic planning, and order fulfillment on your plate. Here’s why you should keep trying!
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