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digital marketing trends

8 digital marketing trends to look for in 2022

by Marie Lewis | Dec 20, 2021
The pandemic has transformed the way we all shop and do business, so it’s not shocking that the digital marketing forecast for 2022 continues to reflect that reality. Our customers and clients are turning to the internet more than ever before, and they expect an online experience that’s effortless, authentic, personalized, unique, and secure. In order to fulfill those expectations, brands and companies should be relying on data-driven strategies designed to meet customers wherever they are. Here are eight digital marketing trends to look for in 2022, and our tips for executing them.
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Person seated in front of a laptop computer while writing notes on a notepad

6 ways we can use data to create better content

by Marie Lewis | Oct 8, 2021
Everyone tosses around terms like “data-driven” and “know your audience,” but what does that really mean, and how can we do it in a way that drives meaningful, measurable outcomes for business? As Progress notes, looking at data after the fact only accomplishes so much. Here are some ways we can create data-driven content in a way that drives results and generates even more of that juicy data.
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Content Writing

Writing for the crickets: Why publish content nobody’s reading?

by Marie Lewis | Aug 19, 2021
We all know publishing regular content helps drive traffic, build an audience, reinforce brand identity, and put a face to the logo. But it can feel like a low priority when you’ve got tasks like budgeting, strategic planning, and order fulfillment on your plate. Here’s why you should keep trying!
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Sitefinity widgets

Why invest in an agency to develop your custom Sitefinity widgets?

by Marie Lewis | Jul 21, 2021
Sitefinity widgets help you customize your website within the Sitefinity framework. Basic widgets for content, blog posts, news, and navigation are built-in, but when your needs go beyond a simple content platform, custom tools can be developed for areas such as e-commerce, securely collecting customer data, and providing a unique user experience that reflects your brand.
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