Google AdWords Management
Google Ads (formerly Google AdWords) is the largest pay-per-click (PPC) advertising platform on the internet, with 75 percent of the market share for PPC management campaigns. BoxCrush® is a Google Certified Partner, which means that we are an AdWords management company with professionals on staff who’ve been educated in everything Google Ads and passed qualified tests. We will put that expertise to work for you to boost traffic to your website.
How PPC Advertising Works
Ads campaign management is a lot more than placing an ad on a page. Our Google Ads certified professional meets with you to learn about your business and your PPC campaign goals, so we can develop your ad strategy. We help you identify your target market, key demographics, and your primary geographic area. Then we identify keywords and phrases relevant to your target market, so we can use those terms in your ads.
When an internet user searches for your keywords on Google, your sponsored ad is displayed. You pay only when a user clicks on your link and goes to your website.
Pay-per-click campaigns can help improve your organic reach. When people see your ads in their internet searches, they are more likely to remember you when they decide they need a good or service that you provide.
In addition to Google Ads management, we use Bing Ads (formerly Microsoft adCenter) to manage ads for Bing, MSN, and Yahoo. These search engines have fewer users than Google, but that means less competition and lower CPC (cost per click) for search engine ad rankings. Plus, some consumers prefer the Bing and Yahoo interface (an estimated 68 million users are unique to Bing/Yahoo/MSN) – if you focus exclusively on Google Ads, you might be missing connections with potential customers.
LinkedIn Ads are ideal for B2B clients that want to reach company decision-makers. BoxCrush targets ads based on demographics, including job title, role, company name, and company size. LinkedIn Ad management can be set up as PPC, or pay-per-impression (which is when you pay a set amount per every 1,000 instances of your ad appearing to LinkedIn users).