Develop a Winning Social Media Marketing Strategy with BoxCrush
One of the easiest ways to build awareness of your brand is to interact with current and potential customers on social media platforms.
Developing a social media presence takes time, though – time that many businesses don’t have. BoxCrush® can create and manage posts that increase consumer engagement and support your overall marketing strategy.
Our Indianapolis social media management team offers three levels of services. We also offer social media advertising services for targeted ad placement across platforms and create custom social media graphic designs to ensure brand consistency and optimize your images across all devices.
Targeting Your Audience
A good social media strategy requires knowing where your audience is online. Each social media platform has different demographics (for example, Instagram and Twitter users are younger, on average, than Facebook users). LinkedIn is ideal for B2B marketing, but businesses can also use Facebook’s advertising and remarketing tools to target business owners and professionals.
You may not need a social media presence on every platform, but you need to be where your potential customers are. We’ll help you identify which platform is most relevant for your business, and we’ll create a strategy that engages your audience.
Our Approach: Great Content
Social media posts are most successful when they contain meaningful content that inspires followers to like, comment, or share. It’s not easy to come up with great content ideas on the fly, and that’s why BoxCrush plans social media posts in advance that are designed to complement your other content development.
Your content calendar shows your post topics at least a month in advance. We may also suggest hashtags to support your daily posts. Based on our experience, and measurable results, we know that the timing of social media posts should be consistent – posting four times on Monday and nothing the rest of the week is confusing for followers. So we time your posts in a way that’s relevant to users’ expectations.