Your campaign will include:
Initial assessment: A well-planned strategy is crucial to your campaign’s success. We meet with you to learn about your business and assess your PPC campaign goals. Developing a strategy includes defining a specific goal for each PPC campaign that targets people by demographics. With Bing Ads, we can also configure your ads to display only for users of specific devices or operating systems, or in a specific geographic area.
Bing Ads account setup: We create your Bing Ads account for you, but you retain control of your account information. You can access the user interface anytime to see how your ads are performing.
Keyword research: The first step in any PPC campaign is creating a list of keywords and phrases based on in-depth SEO keyword research. BoxCrush analyzes industry keywords, search trends in Indianapolis, and competitors’ websites to develop an effective list of both positive and negative keywords. Used in the back end of Bing Ads, negative keywords prevent your ads from showing to the wrong audience.
Ad development: We develop ads that target your market by demographics, using optimized keywords to promote your campaign goals. Ads are linked to targeted landing pages on your website, so we can measure how ads are driving traffic.
Ongoing account management: PPC campaigns require ongoing account management. We monitor campaign performance, which includes analyzing impressions, clicks, and click-through rates, to maximize your ROI. In addition, we analyze the actual search queries to determine the effectiveness of both positive and negative keywords. Based on our findings, we may adjust your keyword strategy over time.
Quarterly Bing Ads reports: Knowing how to interpret the data in your account reports is key to your Bing Ads campaign’s success. Data can be parsed in a number of ways, and BoxCrush reviews and analyzes this data with our targeted SEO analytics. You receive quarterly customized reports and in-depth analyses of your campaigns that detail your ROI, show how individual keywords are performing, and examine how budgets are being managed. Geographic reports and other customizations are available upon request.
Bing/Yahoo Ads round out your PPC strategy, providing strategic, cost-effective, and flexible internet advertising.
