It takes only a few minutes to set up an AdWords campaign. It takes much longer to create an effective campaign which gets your desired click-through rate (potential customers clicking on the link in your ad), and your ads to display in correspondence with the desired searches.

Special characters such as the ampersand, fractions, MS Word-generated "curly" quotes, em-dashes, and others are not read consistently on every computer. That's why designers should replace special characters with coded characters that all computers can interpret correctly. If you see new typos where a special character should be, the coding needs to be updated.

Just like my biases toward an email address, which to me feels more direct, there is a whole audience that feels that having to leave the website and move from the web browser to their email program is a chore. Some users might also be doing research on a guest computer at the library, an internet café on the road, or at a location that does not give them access to their email. In this case, not having a contact form can easily lose a business contact for your company.

Our clients have found the most success by keeping their websites up-to-date with the freshest and newest offerings. Occasionally a printed catalog is designed and sent out to new and repeat customers, and a close eye is kept on the buying trends.