Good content captures the attention of potential customers, keeps them engaged, and turns them into customers. That’s why content is one of the most important elements of digital marketing strategy.

If you were to establish a new business location with a new website in another state, would you duplicate your existing content on that new site? That would save you some time. It would also undermine your search engine relevance.

Over the years, many freelancers, marketers, and even other digital marketing agencies have stolen our work and claimed it as their own. It is always surprising to me that people in a creative industry would take from others, but experience has taught me that’s more common than you would dare to imagine.

Instagram hashtags can help you reach new followers, find influencers, and build your brand – as long as you use them wisely. To help you get started, we’ve prepared a list of hashtag do’s and don’ts.