6 ways we can use data to create better content
by Marie Lewis | Oct 8, 2021
Everyone tosses around terms like “data-driven” and “know your audience,” but what does that really mean, and how can we do it in a way that drives meaningful, measurable outcomes for business? As Progress notes, looking at data after the fact only accomplishes so much. Here are some ways we can create data-driven content in a way that drives results and generates even more of that juicy data.Read On
Writing for the crickets: Why publish content nobody’s reading?
by Marie Lewis | Aug 19, 2021
We all know publishing regular content helps drive traffic, build an audience, reinforce brand identity, and put a face to the logo. But it can feel like a low priority when you’ve got tasks like budgeting, strategic planning, and order fulfillment on your plate. Here’s why you should keep trying!Read On
Why invest in an agency to develop your custom Sitefinity widgets?
by Marie Lewis | Jul 21, 2021
Sitefinity widgets help you customize your website within the Sitefinity framework. Basic widgets for content, blog posts, news, and navigation are built-in, but when your needs go beyond a simple content platform, custom tools can be developed for areas such as e-commerce, securely collecting customer data, and providing a unique user experience that reflects your brand.Read On
Top WordPress plugins for SEO, analytics, and beyond
by Marie Lewis | Jun 18, 2021
There’s a reason WordPress is the most popular web content management system in the world-- it’s open-source (free for anyone to use and modify), and you don’t have to be a software engineer to use it. But it does take a little savvy, and the sheer volume of plugins (55,000 and counting!) might seem a bit daunting to the casual user. So we’ve compiled a list of the top WordPress plugins for some of the most frequently used applications.Read On