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7 Signs You Need A Website Redesign

by Marie Lewis | Dec 6, 2023, 15:34 PM
A stylized image of a person holding a sign that reads Website Redesign in all caps

Time For A Refresh?

In this fast-paced digital landscape, your website is more than just a virtual storefront for your business. As one aspect of your digital infrastructure, it represents the backbone of your organization’s technology and operations. An outdated or ineffective website can hinder not just your online presence and user experience but can also jeopardize your online storage, your communications, and your overall digital security. Recognizing the signs that your site needs a redesign is crucial for staying competitive and indeed, keeping the lights on. Here are 7 signs your site needs a redesign and your infrastructure may need an upgrade. 

Outdated Design

When we perform a website evaluation for new clients, the most frequent complaint we hear from them is that their website “just looks outdated.” If your website no longer has a modern look and feel compared to your competitors, it's a clear sign that a redesign is in order. Users are more likely to engage with a site that appears fresh, contemporary, and aligns with current design trends.

Poor User Experience (UX)/User Interface (UI)

UX and UI are paramount in the online realm. Visitors who find it difficult to navigate your website, locate information, or encounter slow loading times will bounce. UX and UI design services can include anything from updating and modernizing the design aesthetic of your site to improving your navigation and core functionality to better guide users to your conversion goals. This may also include ensuring websites are ADA and/or HIPAA-compliant. 

Mobile Responsiveness Issues

With the increasing use of smartphones and tablets, having a mobile-responsive website is non-negotiable. If your website is not optimized for all devices, you risk losing a significant portion of your audience. Google also prioritizes mobile-friendly websites in search rankings, making mobile responsiveness a crucial factor for SEO.

Slow Loading Times, Poor Performance, Security Vulnerabilities

We can’t emphasize this enough: if pages take too long to load, users will bounce. For optimal performance, page size should be below 3MB and should become interactive within 5.3 seconds. Performance testing can identify elements that contribute to slow loading times, such as large image files, excessive scripts, or server issues. Additionally, your hosting environment can also affect your website’s speed, security, and performance. Does your host implement bandwidth throttling or outages when your traffic spikes? Are there security risks associated with shared rack space or budget hosting? 

Increased Bounce Rates, Declining Conversions

A high bounce rate and a decline in conversion rates may indicate that your website is not effectively encouraging visitors to take desired actions, such as making a purchase or filling out a contact form or quote request. Analyzing conversion data and user behavior can help identify areas for improvement and a redesigned website with clear calls-to-action (CTAs) and an optimized conversion funnel can help turn your bounce rate and conversions around.

Outdated Content

If your website features content that is no longer relevant to your audience or your conversion goals, it will diminish your credibility as well as your search rankings. BoxCrush can perform a thorough and methodical update of your content to reflect current data, industry trends, and high-ranking keywords, as well as your business's latest achievements.

Incompatibility with New Technologies

Advancements in web technologies and standards are constant. If your website is not compatible with the latest browsers and marketing automation platforms, lacks essential security features, or is not optimized for emerging technologies, it's a sign that a redesign is needed to keep up with industry standards and ensure a secure online environment.

Talk to BoxCrush

A website redesign is not just about aesthetics; it's about adapting to the ever-changing digital landscape, meeting user expectations, staying competitive, and remaining secure. Regularly evaluating your website's performance and recognizing these signs will help you make informed decisions about when it's time to embark on a redesign journey. 

Schedule an Out-Of-Box (OOB) Analysis with BoxCrush and learn more about our website redesign services. We use our entire team to perform a comprehensive evaluation of your audience, competitors, and digital footprint. This approach enables us to develop a more informed understanding of your unique challenges so we can provide tailored solutions, rather than offering a product that doesn’t meet your needs. Use the form below to send us a message, or call 317-816-9353.

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