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Customer Testimonials: The Best User-Generated Content

by Michelle McNally | Apr 10, 2020
Content helps to communicate what your business does and how you do it. Before contacting you, potential customers may do some preliminary research, and chances are they’re looking at your website. Including customer testimonials on your website and in your marketing materials helps people to connect to your business.
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Digital Marketing During a Pandemic

by Dan Finney | Apr 7, 2020
Three weeks ago, businesses in Marion County did not know they would have to operate under a red travel advisory, but here we are today. Do you know what digital marketing changes you should be making right now?
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Reflections from Indy: Week 1 of ‘The New Normal’

by Jenny Henderson | Mar 20, 2020
After two months of adjusting – scooting desks around, hanging artwork, and figuring out where we put all the things when we moved – we were nearly settled in at our new northside Indianapolis office.
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5 Reasons to Review Your ‘Boilerplate’ Content

by Jenny Henderson | Jan 27, 2020
When was the last time you looked at your “About Us” content? Or the language in your standard service agreement? If it’s been a while, now’s a good time to review it – and here are five reasons why you should do that once a year:
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White Papers: Picking Up the Pieces

by Michelle McNally | Dec 11, 2019
Content is an ongoing effort for anyone with a web presence. Not only do people like to read fresh content on your website and social media channels, but search engines also like to see new content on your website.
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