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The European Union's General Data Protection Regulation has caused unease among some digital marketers. But GDPR's rules could help marketers be more effective.
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The success of email marketing hinges on whether your subscribers are receiving and reading your messages. Learn about some of the common factors that impede deliverability.
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Build-A-Bear's Pay Your Age promotion was the stuff of a PR and marketing team's nightmares. Here's how marketing automation tools could have been used to save their beary bad day.
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There are plenty of reasons to hire a marketing agency, but in some cases it might make more sense to hire employees to fulfill marketing roles. Here are some reasons you might not want to hire a marketing agency.
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Simply put, a drip campaign is an email automation series designed to take your customer from a casual acquaintance to a bona fide fan. As part of a strategic engagement marketing program, a drip campaign builds brand ...
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“Solo: A Star Wars Story,” is coming to theaters May 25, and Dan is treating BoxCrush clients, friends, and employees to a special advance screening on May 24.
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