Blog Crush

Today’s savvy businesses and organizations increasingly rely on engagement marketing to build reach and effectiveness for better long-term profits.

Christmas is coming early for some Star Wars fans. BoxCrush clients should be on the lookout for your invitation to our annual celebration of history’s most epic space story.

How long ago was your website built and when was the last time it was browser tested? At BoxCrush®, we test our website designs in the two most recent versions of Internet Explorer, FireFox (Mac and PC), Chrome (Google’s web browser) and Safari (the default Mac/iPhone browser).

It takes only a few minutes to set up an AdWords campaign. It takes much longer to create an effective campaign which gets your desired click-through rate (potential customers clicking on the link in your ad), and your ads to display in correspondence with the desired searches.

Special characters such as the ampersand, fractions, MS Word-generated "curly" quotes, em-dashes, and others are not read consistently on every computer. For this reason your designer should be replacing each of these with a coded character that will be read properly by all computers. You can often see these mistakes in a web browser during the final proofing of the functional site.

Just like my biases toward an email address, which to me feels more direct, there is a whole audience that feels that having to leave the website and move from the web browser to their email program is a chore. Some users might also be doing research on a guest computer at the library, an internet café on the road, or at a location that does not give them access to their email. In this case, not having a contact form can easily lose a business contact for your company.

Our clients have found the most success by keeping their websites up-to-date with the freshest and newest offerings. Occasionally a printed catalog is designed and sent out to new and repeat customers, and a close eye is kept on the buying trends.

The new sites give the Kiwanis Web team the ability to allow multiple contributors to author text, update photos, and submit content for approval to managers who can revise and manage the websites’ content via a user-friendly CMS (content management system).