Blog Crush

When was the last time you looked at your “About Us” content? Or the language in your standard service agreement? If it’s been a while, now’s a good time to review it – and here are five reasons why you should do that once a year:

Content is an ongoing effort for anyone with a web presence. Not only do people like to read fresh content on your website and social media channels, but search engines also like to see new content on your website.

In January 2020, the California Consumer Privacy Rights and Enforcement Act of 2018 (CCPA) goes into effect. Despite having more than two years to prepare for the arrival of the CCPA, about 50% of businesses aren’t ready.

Good content captures the attention of potential customers, keeps them engaged, and turns them into customers. That’s why content is one of the most important elements of digital marketing strategy.

If you were to establish a new business location with a new website in another state, would you duplicate your existing content on that new site? That would save you some time. It would also undermine your search engine relevance.

Over the years, many freelancers, marketers, and even other digital marketing agencies have stolen our work and claimed it as their own. It is always surprising to me that people in a creative industry would take from others, but experience has taught me that’s more common than you would dare to imagine.