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5 Reasons to Review Your ‘Boilerplate’ Content

by Jenny Henderson | Jan 27, 2020
When was the last time you looked at your “About Us” content? Or the language in your standard service agreement? If it’s been a while, now’s a good time to review it – and here are five reasons why you should do that once a year:
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White Papers: Picking Up the Pieces

by Michelle McNally | Dec 11, 2019
Content is an ongoing effort for anyone with a web presence. Not only do people like to read fresh content on your website and social media channels, but search engines also like to see new content on your website.
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Why Marketers Should Be Concerned About New Data Privacy Laws

by Jenny Henderson | Dec 2, 2019
In January 2020, the California Consumer Privacy Rights and Enforcement Act of 2018 (CCPA) goes into effect. Despite having more than two years to prepare for the arrival of the CCPA, about 50% of businesses aren’t ready.
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Repurposing: How to Get the Most Out of Your Content

by Michelle McNally | Nov 13, 2019
Good content captures the attention of potential customers, keeps them engaged, and turns them into customers. That’s why content is one of the most important elements of digital marketing strategy.
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Don’t Be an Accidental Copycat

by Jenny Henderson | Sep 10, 2019
If you were to establish a new business location with a new website in another state, would you duplicate your existing content on that new site? That would save you some time. It would also undermine your search engine relevance.
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