Solution:
BoxCrush created new landing pages for the company’s existing products and new products, with the purpose of driving traffic to specific pages and analyzing visitor interactions. By August 2017, BoxCrush was seeing results of the site architecture: The new “Cooktop Cleaner” page had 1,118 visitors that month. Of the 725 users who reached that page via search, 130 (22 percent), clicked the “Where to Buy” link.
BoxCrush also set up a social media campaign and marketing automation to capture leads and drive new sales opportunities. In support of those efforts, BoxCrush created downloadable cleaning guides to collect visitor email addresses.
Take a look at what we were able to do for Bar Keepers Friend. Download the full case study here.