Rose Acre Farms
New Sitefinity Design and Custom Sitefinity Templates
Overview
Rose Acre Farms is one of the nation’s top egg producers. Based in Seymour, Indiana, the company has been ahead of its time in flock management and streamline production processes since its beginning in the 1930s. Rose Acre Farms produces a wide range of shell eggs, specialty eggs, and egg products for retail, foodservice, and industrial purposes.
Challenge
Rose Acre Farms had a website that was serving partners (egg farmers) as well as customers (grocery stores and food service operators), but the company felt the site was ineffective and did not communicate essential brand values. Rose Acre Farms asked BoxCrush to create a website that would showcase its values and communicate its high standards for quality and safety.
Solution
BoxCrush visited the Rose Acre Farms corporate office to learn more about the business and the company's goals. Based on that initial meeting, BoxCrush recommended Sitefinity content management system – a modular, scalable website platform that would allow Rose Acre Farms to easily update content.
The BoxCrush team created four dynamic site designs – one for each distinct Indiana season. Sitefinity makes it easy for the client to swap out themes as the season change, keeping the website looking fresh. That design earned BoxCrush a spot on the December 2013 list of Sitefinity's Top 5 Websites of the Month.
Our staff writer refreshed and expanded the content on the website, speaking to each of the audiences Rose Acre Farms knew was reaching the site. We added information important to consumers, such as animal safety and welfare policies, along with Rose Acre Farms employment opportunities.