BoxCrush BoxCrush

Center for Pain Management

WordPress Development and Design



Center for Pain Management is part of a group of pain clinics and ambulatory surgical centers with multiple locations in Indiana. When their leadership team first came to BoxCrush, they needed a complete digital overhaul to bring in new patients and grow their practices. That included a makeover for the website and all marketing materials to keep their branding clear and consistent.

Quick Facts

  • Branding redesign

  • Logo design

  • Highly customized WordPress website development

  • Responsive web design

  • SEO strategy

  • Marketing strategy

  • Click-to-call functionality




  • Updated contact forms with custom fields

  • Reorganized and expanded content

  • Indianapolis SEO implementation

  • Ongoing content and functionality updates

  • Ongoing marketing services, including review management and Google Ads

  • Content conformed to healthcare regulations


Center for Pain Management’s former website had outdated functionality, a lack of branding, and confusing organization. The site’s content needed to be more patient-focused and create more opportunities for strategic calls to action. Additionally, all content had to comply with all rules and regulations for healthcare. It was also necessary to grow the practices’ reputations through reviews and ads with audience segmentation.


BoxCrush created a customized WordPress site with all new branding, including new colors and a new logo. The site features an intelligent UX design that includes multiple areas to target patients and their needs. This includes an entire section dedicated to patient resources to streamline the process of finding the most relevant information. Every page was also SEO and keyword-optimized to build organic traffic to the site over time. The content was reviewed for healthcare compliance so it could be shared and promoted correctly. An initial marketing campaign was created to drive patients to the website and to directly target a patient audience the client wanted to pursue. This campaign helped to drive business while the new website was being built and preserved that surge in traffic after the new website was published. Since BoxCrush began its work with Center for Pain Management, its SEO presence has increased dramatically. The number of referring domains has more than doubled, and they have seven times more referring pages. They also have over sixty tracked keywords that rank in the top 5 for search results. 


"Great team of professionals who were always responsive to my needs and helped to take our website and digital marketing to a new level. Excellent customer service, attention to detail and problem solving." 

-Linda Baxter