In the past, website design had little to do with the user experience (UX). When businesses needed a website, they’d hire a graphic designer to create a few mock-ups, and they’d choose whichever design their CEO preferred.

Today, businesses know that consumers expect more than a static homepage – they want websites to be informative, easy to use, and have logical navigation. BoxCrush designs websites with the user experience in mind, and we analyze how visitors interact with website content, so we can continually improve flow and functionality.

Planning the Experience

Based on how you want visitors to interact with your content, we’ll map-out the features that create a pathway to your goals. We’ll create wireframes or prototypes to show you how we plan to move visitors through your website to take a specific action.

We create layouts that focus on your desired call to action (“Request a quote,” for example). Once we determine the best possible layouts, we’ll support those layouts with design elements that engage visitors.

Responding to Actual Behavior

Some web design teams see launching the site as the final step. BoxCrush considers the launch to be the first step of a longer mission: learning from user website behavior.

We track how users are moving through your website. If they aren’t reaching the target content, we refine pathways and reconfigure layouts until we get results.  

Improving: A Collaborative Process

A website may include any number of elements that support interactivity, such as drop-down menus, elements that appear when users hover over an image, or customized software that allows your customers to find products and services by specific features. Our development and design team can bring this fluidity and functionality to your website.

We’ll present you with UX design wireframes that illustrate how custom functionality will work. We do this so you can approve the design before we write any code (because changing code after it’s written raises your costs and delays the launch of your website).  

Ease of navigation isn’t just about aesthetics – it can actually improve where your website ranks in search engine results. Search engines crawl websites to determine how relevant they are for people searching the internet for related information. Websites with good content, logical organization, and clear navigation generally rank higher than websites lacking those features.