3 Website Annoyances That Are Bad for Business
Imagine a friend inviting you to their home for a 7 p.m. dinner, and upon your arrival, you learn dinner won’t be served until 10 p.m., and it’s just a bag of potato chips. It’s an absurd and hard-to-envision scenario, but many businesses are serving up this style of disappointment for website visitors.
When website design fails to account for the user experience (UX) and doesn’t meet expectations, businesses will lose customers. Don’t be that host that serves chips for dinner – avoid these three common website annoyances:
1. Slow Load Times
Three seconds – that’s about how much time you have to reveal webpage content to site visitors. Today’s internet users are hungry for instantaneous information, so they’re not interested in waiting around for a clunky page to get its act together. Reasons for slow load times include the overuse of plug-ins, insufficient or outdated coding, images that aren’t optimized, and server deficiencies. Check your website performance regularly, and correct any problems that are slowing your site.
Download our UX Design Guide to read about how designers use graphics, layout, and navigation to lead website visitors toward a specific goal.
2. Confusing Navigation
Any somewhat-experienced internet user has certain expectations about how websites should function and where they can find specific features, such as the search bar or shopping cart. Navigation should be logical and intuitive, and website designers should test their own assumptions – page analytics will reveal whether users are moving through a site as expected. UX design is an ongoing process that involves testing and revision to get the best results.
3. Too Many Elements
When people land on your website, you want them to take some kind of action, whether that’s downloading a piece of content, completing a form, or buying a product. A single call-to-action button – for example, “Download Brochure” – helps visitors understand the purpose of a page, but not if a webpage has too many competing elements.
Large blocks of text, multiple fonts, and randomly placed images interfere with a visitor’s ability to see the point of a webpage. UX designers use layout and white space to draw attention to important elements on a page.
How to Implement UX Design
The first step in UX design is understanding that a critique of your website is not a criticism of your business – UX designers aren’t looking for what’s “wrong,” they’re looking for ways to improve websites and drive visitors toward goals.
Is your website ready for a refresh? Ask us how we can improve your site.