This client’s website hadn’t been updated in several years, and the pages were slow to load. Site content was overly complex and lacked calls to action.
BoxCrush knew that building the new site would take more time than usual, as each piece of content had to be reviewed for accuracy and compliance with rules about healthcare content. In the interim, BoxCrush launched a quick landing page campaign to generate traffic to the old site.
BoxCrush developed a new color scheme and updated the logo, but retained its original shape. The content team wrote 82 pages of content for the site, using everyday language that readers would be able to understand. In addition to adding calls-to-action throughout the site, BoxCrush created a footer form so users could easily make an appointment on the website.
The development team added and optimized images to improve page load times, and the user experience designer implemented new navigation and a responsive display that worked well across any device or browser.
Take a look at what we were able to do for Center for Pain Management.