BACKGROUND
Metabo HPT (formerly Hitachi Power Tools) is a global retailer of light and durable power tools for construction and home improvement. Their existing web design and content needed a refresh, and they also wanted to see improvement in site speed, traffic, and SEO.
CHALLENGE
On the front end, they needed a modern, mobile-responsive redesign and updated content platform to easily guide users through the navigation process in multiple languages.
On the back end, they needed content optimized for search engines, functionality that would process queries quickly, and optimizations to increase page speed.
SOLUTION
BoxCrush started by making some technical improvements to the existing website to increase site speed. Meanwhile, the BoxCrush design team worked with Metabo HPT leadership to create "wireframe" mockups of the new web design. BoxCrush migrated the Metabo HPT website to the newest version of Sitefinity CMS and search-optimized its main pages with refreshed content, page titles, and meta descriptions.
Additionally, BoxCrush built functionality for the website to display multiple languages, allowing users to view the site in English and Canadian French and to differentiate content by country.
Take a look at what we were able to do for Metabo HPT.