Metabo HPT

Sitefinity Design & Development

Overview

Metabo HPT is a global retailer of power tools for construction and home improvement.

Pioneers in their industry, Metabo HPT is the North American brand for Hikoki. They have been part of a global presence in power tools for decades.

Metabo HPT came to BoxCrush needing a revitalized multilanguage website optimized for speed, search, and mobile usability.

Quick Facts

Updated designed
Sitefinity CMS
Multilanguage functionality
Implemented technical optimizations to improve site speed
Improved mobile responsiveness

Improved technical and on-page SEO
Improved navigation and search filters
Exported then imported vast repositories of product data
Automated 301 redirects linking from product details to additional products

Challenge

Many of our BoxCrush clients come to us knowing their website is outdated and has design or functionality flaws that are causing delays and diminishing the user experience, so they’re enthusiastic when we can recommend specific actions and improvements. Metabo HPT requested a new, modern website with an improved navigation and mobile experience for their visitors. Their biggest complaint was the site speed. They knew their competitors' page load times were noticeably faster, and they understood this was contributing to a high bounce rate and diminished search presence.

Solution

Before we even began working to design and build Metabo HPT’s new website, BoxCrush developers were able to make some simple technical improvements to their existing infrastructure to speed things up for their users.

Meanwhile, BoxCrush worked alongside Metabo HPT’s leadership and marketing team to sketch a framework of their vision for the new site, noting their concerns and wishes as well as navigation and functionality improvements recommended by BoxCrush UX design experts. Metabo HPT was able to see “wireframe” mockups of the new website design and approve them before we got started.

On the back end, improvements would be made to update the web content management system (CMS) to the latest version of Sitefinity to provide a more powerful framework for Metabo HPT’s large infrastructure of products and would also provide a user-friendly platform for Metabo’s marketing team to easily make site updates, manage inventory, and add page content without needing IT assistance.

Additionally, BoxCrush provided the functionality for the website to seamlessly display multiple languages, allowing users to view the site in English and Canadian French and to differentiate content by country.

"BoxCrush was quick to answer any questions we had and always thought of ways to help when we needed it."

— Tara Schrum, Digital Content Coordinator, Metabo HPT