Keyword research: The first step in any PPC campaign is creating a list of keywords and phrases to use in ads. BoxCrush analyzes industry keywords, search trends, and competitors’ websites to develop an effective list of both positive and negative keywords. Used in the back end of Bing Ads, negative keywords prevent your ads from showing to the wrong audience.
Ad development: We develop ads that target your market by demographics, using optimized keywords to promote your campaign goals. Ads are linked to targeted landing pages on your website, so we can measure how ads are driving traffic.
Ongoing account management: PPC campaigns require ongoing account management. We monitor campaign performance, which includes analyzing impressions, clicks, and click-through-rates, to maximize your ROI. In addition, we analyze the actual search queries, to determine the effectives of both positive and negative keywords. Based on our findings, we may adjust your keyword strategy over time.
Quarterly Bing Ads reports: Knowing how to interpret the data in your account reports is key to your Bing Ads campaign’s success. Data can be parsed in a number of ways, and BoxCrush reviews and analyzes this data. You receive quarterly customized reports and in-depth analyses of your campaigns that detail your ROI, show how individual keywords are performing, and examine how budgets are being managed. Geographic reports and other customizations are available upon request.
Bing/Yahoo Ads round out your PPC strategy, providing strategic, cost-effective, and flexible internet advertising.