Bing and Yahoo PPC Management

Bing Ads is the service that places ads on both the Yahoo and Bing search engines, search partners, and display networks. Bing Ads has nearly 25 percent of the pay-per-click (PPC) market share, second only to Google AdWords. Even though it’s a smaller market share, we have found Bing/Yahoo pay-per-click ads to be highly effective for our clients. We've found Bing/Yahoo search engine users tend to click more often on ads and stay longer on landing pages.

Like Google AdWords, getting the most out of Bing Ads requires careful planning. BoxCrush has extensive experience planning and managing Bing Ads campaigns, so we're capable of overseeing your entire Bing/Yahoo pay-per-click ads campaign.

Your campaign will include:

Initial assessment: A well planned strategy is crucial to your campaign’s success. We meet with you to learn about your business and assess your PPC campaign goals. Developing a strategy includes defining a specific goal for each PPC campaign that targets people by demographics. With Bing Ads, we can also configure your ads to display only for users of specific devices or operating systems, or in a specific geographic area.

Bing Ads account setup: We create your Bing Ads account for you, but you retain control of your account information. You can access the user interface anytime to see how your ads are performing.

Keyword research: The first step in any PPC campaign is creating a list of keywords and phrases to use in ads. BoxCrush analyzes industry keywords, search trends, and competitors’ websites to develop an effective list of both positive and negative keywords. Used in the back end of Bing Ads, negative keywords prevent your ads from showing to the wrong audience.

Ad development: We develop ads that target your market by demographics, using optimized keywords to promote your campaign goals. Ads are linked to targeted landing pages on your website, so we can measure how ads are driving traffic.

Ongoing account management: PPC campaigns require ongoing account management. We monitor campaign performance, which includes analyzing impressions, clicks, and click-through-rates, to maximize your ROI. In addition, we analyze the actual search queries, to determine the effectives of both positive and negative keywords. Based on our findings, we may adjust your keyword strategy over time. 

Quarterly Bing Ads reports: Knowing how to interpret the data in your account reports is key to your Bing Ads campaign’s success. Data can be parsed in a number of ways, and BoxCrush reviews and analyzes this data. You receive quarterly customized reports and in-depth analyses of your campaigns that detail your ROI, show how individual keywords are performing, and examine how budgets are being managed. Geographic reports and other customizations are available upon request.

Bing/Yahoo Ads round out your PPC strategy, providing strategic, cost-effective, and flexible internet advertising.