Keyword research: How do you determine what your keywords should be? BoxCrush analyzes industry keywords, search trends, and competitors’ websites to develop an effective keyword list. We research both positive and negative keywords in an ongoing capacity. Negative keywords prevent your ads from showing on irrelevant searches.
Ad development: We develop ads that target your market by key demographics, using optimized keywords to promote your company’s message. Ads are linked to targeted landing pages on your website, so we can measure how ads are driving traffic.
Ongoing account management: PPC campaigns require ongoing account management. We keep your account optimized by monitoring campaign performance, which includes analyzing impressions, clicks, and click-through-rates to maximize your ROI. In addition, we analyze the actual search queries, to determine the effectives of both positive and negative keywords. With this information, we can adjust your keyword strategy to increase account performance.
Quarterly Bing Ads reports: Knowing how to interpret the data in your account reports is key to your Bing Ads campaign’s success. Data can be parsed in a number of ways, and BoxCrush reviews and analyzes this data. You receive quarterly customized reports and in-depth analysis of your campaign that detail your ROI, show how individual keywords are performing, and examines how budgets are being managed. Geographic reports and other customizations are available upon request.
Bing/Yahoo Ads round out your PPC strategy, providing strategic, cost effective, and flexible Internet advertising.