Keyword Research

Search engine optimization is part science and part craft. We conduct keyword research that helps us develop an overall SEO strategy, and based on website traffic and other metrics, we may adjust and refine your keyword strategy to target specific users. 

The Basics of Keyword Research

Knowing what keywords and phrases to target is a critical first step for effective digital marketing. We interview you to discover the terms your industry and customers use and work with you to develop a list of topics people might search for if they are looking for your products and services.

About Search Volume

What good is it to rank #1 for a phrase that no one uses? Our SEO specialists will research keyword volume to make sure that your keyword phrases are ones people actually use when searching for a product or service you offer.

Keyword Strategy

Once we've developed your keyword list, we'll present a strategy for working those terms into your copy. We may recommend focusing SEO efforts on a single webpage, or we may recommend a site-wide approach.

SEO strategy is an ongoing process, and it doesn't produce results overnight. If, after several months, we're not seeing the boost in traffic we had predicted, we'll switch out keywords and phrases, always keeping an eye on how your competitors rank for those terms.

We apply our findings in several ways. Using the list of high-incidence terms, we can write search engine optimized copy to draw readers to pages that answer their questions and address their needs. We also use keywords to drive effective digital ad placement. Knowing what your customers are looking for (or NOT looking for) helps us know where to place ads. We ensure that the clicks you get are from people who are actually interested in what you're offering, not looking for something unrelated.
Our experienced SEO specialists and Google Ads-certified expert work together to boost your visibility for the right audience, so you can convert website visitors into customers. Ask us how our keyword research can help you.