Search engine optimization is part science and part craft. We conduct keyword research that helps us develop an overall SEO strategy, and based on website traffic and other metrics, we may adjust and refine your keyword strategy to target specific users.
The Basics of Keyword Research
Knowing what keywords and phrases to target is a critical first step for effective digital marketing. We interview you to discover the terms your industry and customers use and work with you to develop a list of topics people might search for if they are looking for your products and services.