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TPP vs. MVP

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You’ve seen this before: Someone comes along and does a marketing project for you – say, a website redesign or ad campaign. It takes forever to see the finished product. Finally, you see it, and it's perfect.  “Hot dang,” you think, “This is really it!” You write the check, sit back, and wait for the magic to happen.

Two years later, the luster on that perfect product has faded. The people who created it are long gone. Time to start over!

TPP vs. MVP

Smart organizations don’t follow the once-and-done strategy anymore. Gone are the days of checking the website project off of your list, only to start over every few years. And that’s a good thing, because you can’t keep up with the competition if you’re constantly returning to square one of the game board.

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