You’ve seen this before: Someone comes along and does a marketing project for you – say, a website redesign or ad campaign. It takes forever to see the finished product. Finally, you see it, and it's perfect.  “Hot dang,” you think, “This is really it!” You write the check, sit back, and wait for the magic to happen.

Two years later, the luster on that perfect product has faded. The people who created it are long gone. Time to start over!

Smart organizations don’t follow the once-and-done strategy anymore. Gone are the days of checking the website project off of your list, only to start over every few years. And that’s a good thing, because you can’t keep up with the competition if you’re constantly returning to square one of the game board.

At BoxCrush, we start with the MVP (Minimum Viable Product), not the TPP (Totally Perfect Product).

Minimum, in this case doesn’t mean “less.” We wouldn’t want to launch with a product that’s inferior to what you have now. The MVP is a starting point – instead of spending months aiming for a TPP, we put something viable in place and continually improve it over time.

The Old-School TPP Mentality

We used to do this: Plan projects that take 6 to 18 months, miss deadlines, not launch until we had the TPP. The problem with that approach is, you’re not getting any benefit from the TPP while it's under construction, and you’re not gaining market share or increasing visibility or sales. 

The Flexible MVP Approach

In one intensely focused phase, we outline the core strategy and tactics to get your project going. We deliver your MVP, ASAP. From there, we direct our energy toward iterative improvements. We learn from analytics, try new strategies, and never drop the ball. By the time your competitor gets a TPP online, you’re way ahead of the game.

Want to learn more about how we can help you gain a competitive edge? Contact us here.