Dan Finney

Founder & President

"When I went to college for graphic design and advertising, the web as we know it now did not exist. I feel very fortunate to have been a part of the Indianapolis website design industry right from its infancy. There were no web design classes or instructors; everything we were doing was new and pioneering. The community has certainly evolved, and there are a lot of top-notch digital marketing companies now in the Indianapolis area. My goal with BoxCrush is to continue to produce high-quality websites that elevate our clients’ brand identities and help establish and grow their success in the marketplace. I firmly believe that our clients’ successes are integrally linked to ours."

Dan began building websites in 1997 and went on to incorporate his own firm in 2002 — the company that evolved into BoxCrush. From the early days of the web, he recognized the shift from static “electronic brochures” to dynamic, strategic platforms – and set a vision for BoxCrush to lead in web development, design and beyond.

As Founder & President, Dan shapes the strategic direction of BoxCrush, with a hands-on emphasis on client brand translation, web architecture, and scalable platforms. His leadership ensures that the development work the agency delivers is not only visually compelling but built for performance, extensibility and integration. For instance:

  • Under his guidance, BoxCrush has built full-service web-development solutions including custom application builds, third-party database integrations, and CMS platforms like Sitefinity and WordPress. BoxCrush Web Design+2BoxCrush Web Design+2
  • The agency is recognized as a Sitefinity Platinum/Elite Partner — a badge of authority in the CMS space. BoxCrush Web Design+1

E-E-A-T in Action

  • Experience: Dan has been active in web development since 1997, leading BoxCrush through decades of digital evolution—from the “Wild West” era of web to today’s integrative, data-driven solutions. Read his take on the first twenty years on our blog.
  • Expertise: Under his direction, the agency builds custom functionality (widgets, plugins, portals), not just standard templates—especially on enterprise CMS platforms.
  • Authoritativeness: His vision has grown BoxCrush into a recognized custom-web-development agency servicing industries from manufacturing to nonprofit, backed by partner certifications.
  • Trustworthiness: Dan emphasizes client brand identity, strategic alignment and long-term web presence—not just delivering a site and walking away. His background in design + advertising also gives him a unique “Geek-to-English” translator ability across tech and business.

Outside of his professional role, Dan balances life as a husband and father, and maintains his curiosity for technology and DIY projects.