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Optimized AdWords Campaigns

Local Pet Store Case Study



A local pet store contacted us about running a Google Ads campaign to drive traffic to their new and improved website, specifically to a page featuring their animals available for sale. Interested buyers couldn’t purchase the animal online, but they could learn about the animal and which local store currently housed the animal.

Campaign-Specific Google Ads Features

  • Bid Adjustments
  • Retargeting
  • Ad Scheduling
  • Affinity Audiences
  • Gmail Ads

If you don’t offer an eCommerce store on your website, does it really make sense to invest in Google Ads? BoxCrush clients answer that question with a resounding "Yes!" Most of our paid acquisition clients don’t actually sell anything online and are much more interested in gathering qualified leads.


It turns out, people search for puppies all day long. Children doing research for school, adults looking for dog memes, and potential customers all use Google to find what they are seeking. The client wanted to be present for potential customers, but not waste a lot of money on unrelated animal searches.


After consulting with the client, we drew up parameters for the Google Ads campaign. We designed the Google Ads campaign to point to the client's animal directory, and we measured how many users who clicked on ads spent time in those areas of the website.

The ads were scheduled to run all day, with bid adjustments according to the time of day. Ads displayed in a large radius around their stores, because people are often willing to drive to meet their new best friend. And a comprehensive list of negative keywords reduced the number of clicks from people uninterested in buying a pet.

The client has seen an increase in traffic to their animal directory. Foot traffic has increased in stores, and phone inquiries about animals available for sale have also increased.


Traffic to the online animal directory increased after BoxCrush launched the Ads campaign. Foot traffic increased in stores, and phone inquiries about animals available for sale also increased.

Recently, during the state-issued stay-at-home order, visitor session-time for the puppy gallery increased, with the average visitor spending 3:42 on the site and viewing 16 pages of the puppy gallery.