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Social Media Management: Making Meaningful Connections

Use social media to make and nurture customer relationships


Businesses can use social media to build brand awareness, interact with consumers, and foster brand loyalty. Frequently, however, businesses launch a social media profile without any concept of how to use it or who will be responsible for making posts and responding to comments. A poorly executed social media strategy can damage a brand’s reputation. 

Before diving into social media, companies need to determine which platforms their target audience uses. The next step is creating content that resonates with those users.  

Download our Social Media Guide to read about best strategies for connecting with consumers on various platforms and at different stages of the buyer’s journey. 

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