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Uncle Bill’s Pet Centers Location Optimization

Multiple Locations and Local Listings

Uncle Bill’s Pet Centers Location Optimization


Uncle Bill’s Pet Centers have been a presence in central Indiana since 1985. They offer a variety of incredible animals and pet supplies and have been steadily growing and adding locations in Indianapolis, Zionsville, Greenwood, Fishers, and Fort Wayne. 

Quick Facts

  • Optimized location page content
  • Optimized local listings 
  • Ongoing local listing updates
Tags :
  • Healthcare
  • Sitefinity
  • Sitefinity CMS


Uncle Bill’s Pet Centers designed and created a website with BoxCrush years ago. They have continued to work with BoxCrush for their development needs, local listings, and PPC. 


As Uncle Bill’s Pet Centers have grown, so have their locations. While that’s great for business, it can present a problem in the digital world. Each new location needed its own dedicated page and needed local listings management and a strategy for PPC so new locations attracted new customers. 


BoxCrush started by ensuring every storefront had a strong Google Business Profile and managed local listings for all locations. Consistency across listings is key to ranking on search engines and also key to the best user experience. Uncle Bill’s recognized that their website was functioning well but needed a content refresh since it had been a while since the site launched. Multiple pages sitewide were updated with a strong keyword focus and refreshed content, including the individual location pages. The refresh has resulted in steadily increasing traffic, specifically from relevant ranking keywords. 

Take a look at what we were able to do for Uncle Bill’s Pet Centers Location Optimization.