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The Pointe on Mass

Logo Design

The Pointe on Mass


Property management for The Pointe on Mass Apartments requested a logo design for this trendy apartment community in downtown Indianapolis. 

Quick Facts

  • Designed company logo
  • BoxCrush provided brand guidelines including color palette, typeface, logo mockups, and logo variations for primary and secondary usage.
Tags :
  • B2C
  • Logo Design


The Pointe on Mass is a modern brick apartment complex in a trendy district of downtown Indianapolis.


Leadership wanted a logo that reflected the trendy, yet sophisticated nature of this community as well as its luxury amenities.  


BoxCrush web design team designed a sharp logo (literally!) incorporating the actual shape and color of the building with the stylized lettering and rosy brown tone. We paired this with black and dark slate gray to emphasize the sophistication and upscale nature of the community.