BACKGROUND
The Pointe on Mass is a modern brick apartment complex in a trendy district of downtown Indianapolis.
CHALLENGE
Leadership wanted a logo that reflected the trendy, yet sophisticated nature of this community as well as its luxury amenities.
SOLUTION
BoxCrush web design team designed a sharp logo (literally!) incorporating the actual shape and color of the building with the stylized lettering and rosy brown tone. We paired this with black and dark slate gray to emphasize the sophistication and upscale nature of the community.