The Pointe on Mass is a modern brick apartment complex in a trendy district of downtown Indianapolis.
Leadership wanted a logo that reflected the trendy, yet sophisticated nature of this community as well as its luxury amenities.
BoxCrush designed a sharp logo (literally!) incorporating the actual shape and color of the building with the stylized lettering and rosy brown tone. We paired this with black and dark slate gray to emphasize the sophistication and upscale nature of the community.