BACKGROUND
Developers transformed a red brick middle school building into what is now known as The Madison. It was part of a major redevelopment of the Old Town area of Greenwood.
CHALLENGE
Leadership wanted to promote their intention of preserving the historic and cultural foundations of the area while fostering a new downtown Greenwood community with opportunities for people of all ages to live, work, and play.
SOLUTION
BoxCrush designed an elegant logo with gold and midnight blue accents to communicate the idea of a company that is sophisticated, reliable, smart, and bold. Understanding that color is a powerful part of brand identity, Boxcrush used these colors to help promote visibility and recognition for The Madison, setting the brand apart from competitors.