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The Madison

Logo Design

The Madison


Property management for The Madison requested a logo design for this upscale community comprising luxury apartments, townhomes, and condos along the tree-lined streets of the Old Town area of Greenwood, Indiana. 

Quick Facts

  • New logo design
  • BoxCrush provided brand guidelines including color palette, typeface, logo mockups, and logo variations for primary and secondary usage.
Tags :
  • B2C
  • Logo Design


Developers transformed a red brick middle school building into what is now known as The Madison. It was part of a major redevelopment of the Old Town area of Greenwood.


Leadership wanted to promote their intention of preserving the historic and cultural foundations of the area while fostering a new downtown Greenwood community with opportunities for people of all ages to live, work, and play.


BoxCrush designed an elegant logo with gold and midnight blue accents to communicate the idea of a company that is sophisticated, reliable, smart, and bold. Understanding that color is a powerful part of brand identity, Boxcrush used these colors to help promote visibility and recognition for The Madison, setting the brand apart from competitors.