BACKGROUND
IPS and the affiliated Gemini Surgery Center had an established client base in Columbus. In 2019, the practice was acquired by American Pain Consortium (APC), a physician-owned network of pain management practices. APC leadership wanted a new website for IPS that would help it become the flagship location for a network of Ohio practices.
CHALLENGE
The BoxCrush team wanted to create a fresh look for the new IPS site, without interfering with the clinic’s existing branding and reputation.
SOLUTION
BoxCrush created a new website but kept the existing IPS logo and color scheme. To support APC’s focus on growth and acquisition, BoxCrush structured the IPS site similarly to APC’s Indiana pain management practice, Center for Pain Management, making a website template that could be applied to any newly acquired practice.