BoxCrush BoxCrush


Custom WordPress Development & Design



HomePro, an independent heating and cooling company in Avon, Ind., needed an updated website in order to remain visible in the competitive field of HVAC repair. BoxCrush designed and built a new WordPress site for this client.

Quick Facts

  • Click-to-call functionality
  • New navigation
  • Expanded consumer-focused educational content
Tags :
  • B2C
  • Design
  • Development
  • Digital Marketing
  • WordPress


HomePro had previously hired an agency to build its website, but the end result was not what the client had envisioned.


The website navigation was confusing, and content did not lead users toward a specific goal. The content was also of poor quality and failed to communicate the business’s services and values.


BoxCrush designed a new WordPress site with updated navigation, expanding the total number of pages and adding new, keyword-rich content throughout. Included on every page was a clear call-to-action and click-to-call functionality.