BoxCrush BoxCrush

Genuity

Custom Sitefinity Development & Design

Genuity
Design and development for Genuity's Media Gallery Functionality development for media on Genuity's website Custom development of an interactive testimonials map for Genuity UX design for facts about Genuity's Smartstax Corn UX design for Genuity category navigation Web design for supplier locations for Genuity

Overview

Momentum Worldwide, the global marketing agency that represented Monsanto, contacted BoxCrush for help with a website for Genuity, a line of branded innovations for corn, soybean, cotton, and specialty crops from Monsanto. BoxCrush was able to update the site and dramatically improve its functionality in less than 40 days.

Quick Facts

  • New content sliders
  • Google Maps integration
  • Custom dealer locator
Tags :
  • B2B
  • Design
  • Development
  • Manufacturing
  • Sitefinity CMS

BACKGROUND

The Genuity website contained a large amount of content that needed to be reorganized, and the site needed overall functionality improvements.

CHALLENGE

The site had no dealer locator, and excessive use of Flash was a drag on site speed. Modern user experience standards – such as customer review integration – were missing from the site.

SOLUTION

BoxCrush removed a significant amount of Flash from the site and created a dynamic new content slider. The development team built a dealer locator and custom Sitefinity modules to give the client complete control of the content. Testimonial integration with Google Maps improved the overall trustworthiness of the site for users.

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