BACKGROUND
Cientive Group is a model-based systems engineering (MBSE) firm that develops technology solutions for healthcare organizations. MBSE is commonly used in aerospace, defense, and automotive industries but the methodology has only recently emerged for use in healthcare fields.
CHALLENGE
Cientive Group leadership was searching for a new look that portrayed them as experts in technology solutions for increasing productivity and minimizing paperwork.
SOLUTION
The color blue in branding is often associated with trustworthiness and stability. It can also convey a sense of cleanliness and sustainability. BoxCrush created a graphic that was a blue circle pointing back into itself to emphasize these concepts. We completed the look with a typeface that was clean and contemporary.