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Custom WordPress Design and Development | Custom Configurator



Auroralight designs estate-quality architectural and landscape lighting fixtures with solid brass and copper construction. They offer high-quality lighting solutions for lighting designers who want sustainable, modern lighting solutions.  

Quick Facts

  • Custom WordPress design
  • Custom WordPress development
  • Custom configurator for user projects
  • Search-optimized content
Tags :
  • Design
  • Development
  • WordPress


Auroralight came to BoxCrush in need of an updated website with refreshed content and a seamless, high-functioning custom configurator. They also needed SEO rankings and traffic that came from qualified keywords and users. 


Auroralight had a configurator in place, but it didn’t include all of the features Auroralight wanted. Their goal was to create a premium experience for architectural and landscape lighting designers who visited the site. That could only be achieved through intricate data filtering. They also wanted top-quality images without slowing down the page speed, interactive elements, and seamless video integration. Auroralight’s brand name created confusion for users who were searching for unrelated keywords. They needed more ranking keywords related to their industry to push down the unqualified keywords and bring up rankings for desirable keywords.


BoxCrush implemented a sleek, modern design that included 3D animation, videos, and premium photography without compromising on site speed. Our development team brought the configurator to life with in-depth data sorting and PDF download capabilities. Our content team refreshed on-page content with a clear keyword focus and provided ongoing content and SEO as the new site was being built to create a foundation for future organic growth. 

Take a look at what we were able to do for Auroralight.