The Pointe on Mass
Property management for The Pointe on Mass Apartments requested a logo design for this trendy apartment community in downtown Indianapolis.
Quick Facts
- Designed company logo
- BoxCrush provided brand guidelines including color palette, typeface, logo mockups, and logo variations for primary and secondary usage.
Background
The Pointe on Mass is a modern brick apartment complex in a trendy district of downtown Indianapolis.
Challenge
Leadership wanted a logo that reflected the trendy, yet sophisticated nature of this community as well as its luxury amenities.
Solution
BoxCrush web design team designed a sharp logo (literally!) incorporating the actual shape and color of the building with the stylized lettering and rosy brown tone. We paired this with black and dark slate gray to emphasize the sophistication and upscale nature of the community.
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