Simplicis
Simplicis, an Indianapolis company that improves workflows for pre-clinical research laboratories, didn’t have a website when its leadership contacted BoxCrush in 2018. They needed a website, and they needed BoxCrush to help differentiate its integration and support services from its software – Ledger, for laboratory information management systems. BoxCrush defined the parameters of the product and services, created two new logos, and built a slick website.
Quick Facts
- New complementary logos
- Product messaging improvements
- Website content targeting key verticals
Background
Simplicis was a pioneer in its niche field, with little competition in Indiana. Leadership wanted to pursue more contracts outside of Indiana and knew they’d need a website to build credibility and to serve as a dynamic brochure for its services and product.
Challenge
Company leadership was still sorting out how to differentiate its services and products, and BoxCrush adapted along the way to changing priorities.
Solution
BoxCrush built a dynamic website with content for the client’s four target verticals: pharma, biopharma, biobanks, and agriscience. You can read more about it in the Simplicis case study.
Take a look at what we were able to do for Simplicis.
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