BACKGROUND

Rose Acre Farms was established in the 1930s and over the years had built a regional reputation based on the quality of its eggs. Business leadership wanted to expand into other markets, and to do that, they needed a website that would help them appear in Google searches and communicate the value of their products. They also wanted to end-consumer content to build faith in their brand.

CHALLENGE

In developing the plan for this website, the main challenge was determining what type of content would be most beneficial and engaging for this brand.

SOLUTION

The BoxCrush team suggested a content plan that included education blogs and recipes for end-consumers, as well as content for B2C clients. BoxCrush also integrated a third-party career application form, enabling the client to easily advertise job openings and collect resumes as it expanded operations, as well as a contact form that allowed site visitors to contact the sales team. To add visual appeal, BoxCrush’s design team configured the site’s theme and images to change along with each of the four seasons.