Driving User Engagement and Traffic for an Indianapolis Healthcare Provider
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Center for Pain Management, an Indianapolis healthcare practice with additional locations in Lafayette and Greenwood, came to BoxCrush for a new website and updated branding.
BoxCrush developed a new WordPress website and recommended the implementation of these healthcare marketing strategies to increase engagement and drive site traffic:
Google Ads targeting user groups most likely to need the client’s services
Landing pages to capture contact information from potential patients
Review campaigns to encourage and collect patient reviews for use on the client’s Google My Business listing and website
The BoxCrush team relished the opportunity to implement marketing strategies to drive measurable results.
Initial Goals
BoxCrush recommended executing a Google Ads campaign while the new website was still under construction because it’s a quick way to drive site traffic. First, BoxCrush needed to know what type of traffic the client wanted. The client’s leadership team was specifically interested in helping patients who had a condition called failed back surgery syndrome, also known as post-laminectomy syndrome.
People with this condition often have trouble sleeping at night, so BoxCrush decided to:
Build a landing page about post-laminectomy syndrome and its interference with sleep
Put a form on the landing page enabling visitors to request an appointment
Run a Google Ad campaign at night to reach sleepless post-laminectomy patients
Secondary Goals
Healthcare is a competitive field, and as people search for a provider, they may look at several doctors and practices before making a choice. Reviews from patients can help influence the decisions people make when searching for a provider, which is why BoxCrush recommended a review-generation campaign for this client.
Using a simple third-party platform, BoxCrush set up an email and text messaging review campaign – after an appointment, at the beginning of the next month, a patient would receive an email or text asking for a review with a link to follow. Patients who didn’t leave a review would receive a subsequent request message two days later.
Targeted Healthcare Marketing Delivers Measurable Results
In the first full quarter of BoxCrush services, the client received 237 reviews among its five doctors. The practice locations also received reviews, and the combined doctor and practice reviews exceeded 1500, with an average star rating of 4.2 out of 5.
The landing page campaign brought an average of 100 users to the site every month and 20% of them completed the appointment request form.
Talk to BoxCrush
We don’t just do websites. BoxCrush has more than 20 years of experience creating and executing healthcare marketing campaigns to drive traffic, manage reputation, and improve both staff and patient experiences. We develop content, branding, and all forms of HIPAA-compliant and user-friendly digital applications for modern healthcare organizations.
Tell us about your needs today.