Tajmac-USA
Tajmac has been a leader in CNC and CAM machinery for decades. They offer advanced engineering solutions for the machining industry, specifically in metal machining. Their solutions provide an innovative means for their clients to complete precise, next-level work.
Tajmac realized that their website was starting to fail and ultimately fall behind their competitors online.
Quick Facts
- Performed comprehensive audit of WordPress plugins
- Optimized web page loading speeds
- Uninstalled deprecated plugins
- Installed efficient, modern plugins
- Audited internal linking for accuracy and load times
- Replaced the WordPress theme to a modern iteration that improved overall site performance
Goal
Tajmac needed a website that optimized plug-ins, had reliable hosting, loaded and functioned efficiently, had accurate and reliable internal links, and outperformed competitors in search results.
Services that led to success
- Comprehensive WordPress plugin audit
- A new, robust WordPress theme
- Competitor analysis to inform strategy
Challenge
Tajmac had an obvious, glaring problem. Their site was experiencing critical errors that were disrupting and slowing load times as well as impacting internal linking. Users would click links to essential documents and products and have the link lead nowhere or lead to the wrong thing. This was causing a major disruption to the user experience. There was also a growing gap in their organic traffic that BoxCrush traced to a competitor.
Our initial out-of-the-box analysis revealed a significant gap in web traffic between Tajmac and its top three competitors. Despite being an established player, Tajmac was receiving minimal inbound leads from search engines. The data showed that the third-ranked competitor had been steadily gaining momentum and had recently overtaken the #2 spot, while the market leader began to lose traffic and leads due to this rising competitor’s aggressive digital efforts.
This early insight signaled a clear opportunity: by digging deeper into the competitive strategies at play, we could uncover actionable tactics to boost Tajmac’s visibility and positioning online.
Solution
BoxCrush used the discoveries from our initial analysis to create a comprehensive strategy for Tajmac. The first step was to perform an audit on all of the plugins in use on the website since loading times and performance were critical concerns. We kept the plugins that were still up-to-date and purposeful and uninstalled any that were bogging down the site speed. Tajmac was not interested in rewriting their website content, but they did need it to still appear in a modern format that loaded and redirected correctly. BoxCrush updated the WordPress theme to a modern iteration that promoted much faster and more reliable loading speed.
The improved loading speed solved many of the issues associated with the internal links that were failing. Other link failures were corrected to ensure users found the right information quickly and easily. Our efforts ensured that Tajmac was able to show up as a true organic competitor online and continue to draw potential clients into their sales pipeline.