BACKGROUND
ADISA is a national trade association of professionals involved in primarily non-traded alternative investments. Their website was running on an unwieldy and outdated CMS, which led to slower load times, a poor user experience, and incompatibility with some devices and browsers. They also had an overwhelming amount of content without a clear call-to-action or a cohesive structure. Additionally, their competitors were outranking them in search results.
CHALLENGE
On the front end, they needed a modern, responsive design optimized for mobile devices, and on the back end, they needed an upgrade to the Sitefinity CMS, content optimized for search engines, and improved search functionality for users.
SOLUTION
BoxCrush upgraded ADISA’s content management system to Sitefinity, providing a powerful, stable, and user-friendly CMS enabling plenty of flexibility for updates and customization. BoxCrush also delivered a complete redesign of the existing website, incorporating a more modern style used at events and in marketing efforts. We implemented a responsive design and search functionality optimized for mobile devices and created search-optimized content that resulted in improved search rankings and traffic.
Take a look at what we were able to do for ADISA.