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What Are the Top ‘Indianapolis’ Search Terms?

by Dan Finney | Nov 17, 2020
It’s no secret that Indianapolis companies want to rank well for popular search terms in their geographic area. Some local businesses add “Indianapolis,” and “near me” to their product and service descriptions, in an effort to outrank competitors. That’s a simple search engine optimization (SEO) strategy.
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Reflections from BoxCrush Employee #10

by Michelle McNally | Nov 5, 2020
Ten years ago, around the time Instagram made its debut, BoxCrush hired me as a freelancer. In November 2010, I became the tenth employee – and the first marketing employee – on the payroll, and I’ve been a dedicated BoxCrusher ever since. A lot has happened since that first freelance assignment!
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5 Ways Nonprofits Can Retool Marketing Efforts

by Michelle McNally | Oct 15, 2020
This has been an unusual and unpredictable year, and businesses of all sizes have had to change their operations in accordance with social distancing recommendations or state and local mandates. For nonprofit organizations whose revenue depends largely on fundraising events, this year has been especially challenging. Now’s the time for nonprofits to refocus and to put more energy into digital marketing.
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Digital Marketing Adjustments for 2020 and Beyond

by Michelle McNally | Sep 29, 2020
This year has thrown retailers for a loop like no other year in recent memory. If you had told business owners at the end of 2019 that they’d soon be counting the number of customers in their stores, disinfecting shopping carts, and taking the temperature of employees as they reported for work, most would have had a hard time believing it. Yet, here we are.
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Lost on the Knobstone Trail: A Hiking Misadventure Prompts Marketing Insights

by Jenny Henderson | Sep 25, 2020
We were on the right track, after becoming hopelessly lost on the Knobstone Trail in Jackson-Washington State Forest. I estimated we had about a tablespoon of potable water left, and roughly three miles to go before we made it back to the car. My husband seemed fine. I was feeling the dehydration set in but decided to save the last bit of water for our intrepid companion, Martha the Bird Dog.
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