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BoxCrush Visits the Brownie Girl Scouts

by Michelle McNally | Aug 1, 2011
Last week I had the pleasure of visiting Brownie Troops #2557 & #2555 at Indianapolis Public School #56. The Brownies were working on their Career Try-It patch, and hosting a career night as its final requirement.
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Search Marketing Specialist at BoxCrush

by Michelle McNally | Jan 21, 2011
It takes only a few minutes to set up an AdWords campaign. It takes much longer to create an effective campaign which gets your desired click-through rate (potential customers clicking on the link in your ad), and your ads to display in correspondence with the desired searches.
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How to Proofread Your Website

by Dan Finney | Sep 16, 2010
Special characters such as the ampersand, fractions, MS Word-generated "curly" quotes, em-dashes, and others are not read consistently on every computer. That's why designers should replace special characters with coded characters that all computers can interpret correctly. If you see new typos where a special character should be, the coding needs to be updated.
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Overlooking the Form

by Dan Finney | Sep 16, 2010
Just like my biases toward an email address, which to me feels more direct, there is a whole audience that feels that having to leave the website and move from the web browser to their email program is a chore. Some users might also be doing research on a guest computer at the library, an internet café on the road, or at a location that does not give them access to their email. In this case, not having a contact form can easily lose a business contact for your company.
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Is the Product Catalog Extinct?

by Dan Finney | Apr 20, 2010
Our clients have found the most success by keeping their websites up-to-date with the freshest and newest offerings. Occasionally a printed catalog is designed and sent out to new and repeat customers, and a close eye is kept on the buying trends.
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