BoxCrush BoxCrush

Bar Keepers Friend

Website Design

Bar Keepers Friend
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Bar Keeper’s Friend needed an updated website with search-optimized content, tools to drive traffic and monitor engagement, and a system for collecting customer reviews and other user-generated content. They also needed a strategy to expand their reach on social media.

Quick Facts

Tags :
  • Design
  • Marketing Automation
  • Social Media

Quick Facts

  • Repaired hundreds of broken backlinks that included important media outlets and user reviews
  • Enabled Google Analytics and Facebook Pixel to track visitors and behavior
  • Implemented a social media strategy that increased referral traffic by 89.90 percent
  • Set up a system for capturing user reviews, user-generated content, and editorial content to be reused and repurposed in promotions and packaging
  • Created pay-per-click campaigns that sent 15,751 visitors to the BKF site in a period of six months
  • Designed a new BKF website with separate landing pages for each product, in order to measure page visits
  • Optimized BKF website for search engines by writing keyword-rich content, adding metadata, and labeling images


Bar Keeper’s Friend, a family-owned Indianapolis manufacturer of cleaning products, had a loyal customer base, but company leadership wanted to expand their audience.


The organization needed a strategy for both generating and measuring traffic, capturing user reviews, and optimizing the site for search. 


BoxCrush set up a system for capturing user reviews for use in promotions and packaging. We implemented pay-per-click campaigns that sent more than 15,000 new visitors to the site in six months. BoxCrush also designed a new, search-optimized website, enabled with tools for improved tracking, and updated content with keywords, metadata, and image tags to boost search rankings. Last, BoxCrush implemented a social media strategy that nearly doubled the reach of social media referral traffic. 

Read the full design success story to learn more about what we were able to accomplish for Bar Keeper’s Friend.

Take a look at what we were able to do for Bar Keepers Friend.