Bar Keeper’s Friend, a family-owned Indianapolis manufacturer of cleaning products, had a loyal customer base, but company leadership wanted to expand their audience.
The organization needed a strategy for both generating and measuring traffic, capturing user reviews, and optimizing the site for search.
BoxCrush set up a system for capturing user reviews for use in promotions and packaging. We implemented pay-per-click campaigns that sent more than 15,000 new visitors to the site in six months. BoxCrush also designed a new, search-optimized website, enabled with tools for improved tracking, and updated content with keywords, metadata, and image tags to boost search rankings. Last, BoxCrush implemented a social media strategy that nearly doubled the reach of social media referral traffic.Read the full design success story to learn more about what we were able to accomplish for Bar Keeper’s Friend.
Take a look at what we were able to do for Bar Keepers Friend.