BACKGROUND
In 2018, BoxCrush added Uncle Bill’s product pricing to the website, with prices linked to a database; as prices changed in the database, website pricing updated automatically. This new feature allowed customers to buy products online for curbside pickup.
THE CHALLENGE
In 2020, as pandemic-related restrictions disrupted normal business operations, the curbside pickup option helped Uncle Bill’s maintain profit margins. But national chains were offering home delivery, an option Uncle Bill’s did not have.
SOLUTION
In 2021, BoxCrush further enhanced the site’s eCommerce functionality, creating a “Buy online for home delivery” feature. With that option, curbside pickup, and the reopening of stores for in-person shopping, Uncle Bill’s now had three ways for customers to buy products, and between April and May 2020, there was a 290% increase in curbside pickup orders, along with a 249% growth in revenue, compared to the previous two-month period.
Take a look at what we were able to do for Uncle Bill’s Pet Centers eCommerce.