BACKGROUND
Industrial Valve had a clear brand and excellent customer service, but nobody was aware of that based on the content on their old website. Users needed a clearer picture of the Industrial Valve brand and a path to drive them through the site and complete the end goal of either calling or filling out a form.
CHALLENGE
BoxCrush knew the lack of clear branding and calls to action meant missed opportunities for customer engagement. There was key metadata missing, such as title tags, to help drive the site to the top of search results. Industrial Valve also needed a way to keep customers aware of their brand over time so they would come back when they needed service for parts or new parts.
SOLUTION
BoxCrush started with a custom WordPress design and development. The design is focused on clear branding that uses the Industrial Valve logo colors throughout. User experience design was used to create navigation that drives potential customers through the website to discover services or products. Clear call to action buttons were added as well as sections highlighting the categories of service they provide. Metadata was added to help search engines properly index and prioritize the content on the website in search results.
BoxCrush also recommended ongoing marketing services to keep the website fresh and keep customers returning to Industrial Valve. BoxCrush provided ongoing, SEO web content to keep the website accurate as well as search-optimized blog posts to highlight their role as thought leaders in the industry. Marketing automation services included email marketing designed to highlight the latest offerings from Industrial Valve along with any new products to feature.
Take a look at what we were able to do for Industrial Valve.