BoxCrush created the new website incrementally, launching each page as it was finished, so Bar Keepers Friend could start seeing results even as the site was under development. To demonstrate the ability to drive traffic, BoxCrush created a “Holiday Cleaning” landing page, and created a paid Facebook ad, linking to the page. That campaign garnered an 82% increase in monthly Facebook referrals, with 19.74% of these visitors completing the goal of visiting BKF's "Where to Buy" page.
The cleaning guides BoxCrush created generated 11,962 impressions in a 3 month period. 647 people downloaded the guides, and 58 of those clicked “where to buy.”
A comparison of web traffic, via Google Analytics, covering June 2017 through May 2018, shows a 19.85 percent increase in Page Views and a 21.13 percent increase in Unique Page Views.
Examples of the guides: