Solution
BoxCrush conducted a content audit of more than 700 pages and PDF files, finding the duplicates, the incomplete, and the irrelevant. Due to the limitations of the previous content management platform, BoxCrush had to create the (rather large) sitemap by hand as the organization of content both new and old was planned out.
The BoxCrush team worked closely with Delta Sigma Pi to define target audiences. BoxCrush then created five website-visitor personas, as a starting point content creation, and wrote content for each specific persona. Existing content was edited or restructured to align with the five personas.
One of the most important pieces of this project was creating a custom chapter locator for alumni members. BoxCrush built a custom interface with a pre-existing third-party database (Patriot) to populate map data that could be sorted by chapters, provinces, states, and status.
BoxCrush worked with the Patriot team to develop a single-user user interface for fraternity members. Members can log in to the Delta Sigma Pi website to access protected information and chapter management tools on Patriot’s system with no need to log in again.